Why not hire someone from the most trusted profession?

Today, all the knowledge of the world is at our fingertips. Unfortunately, so is all the misinformation as well. How are we to know who to trust?

If you produce healthcare content of any kind, you want to let your readers know that the information is trustworthy. This can be done in several ways, from the name of your site to the ways you advertise your site to the types of advertisements you allow on your site.

One of the biggest, and best, ways to show your readers that your content is trustworthy is to hire the right writers. These writers will bring readers back to your website again and again while encouraging them to tell others about you.

Who are the right writers? Someone who not only writes well but also has that trustworthy factor. At the basic level, look for those with degrees in the healthcare field. A writer with an MD, RDN, or PharmD after their name, automatically elicits trust from your readers. Don’t stop there. Aim to hire someone with the best letters after their name.

Those letters are RN.

Each year, Gallup releases its listing of the most trusted professions. For the past 22 years, one profession has been at the top of the list – nurses. If you have a choice on which type of author to pick, always choose a nurse. Seeing the RN after someone’s name automatically brings trust to your website.

Why hire a nurse writer? Hiring the most trusted professional in the United States encourages people to trust your content and will bring them back to your website time and time again.

Read Part 2: They Speak Two Languages

Read Part 3: Nurse Writers Research Well